State of the industry address: Shatta Wale is back; Opens for business

Shatta Wale addressed his fans and the nation through his youtube channel as he discussed the way forward as a musician and as a stakeholder in the Ghanaian music industry.

The Dancehall artist thanked the media and acknowledged their role in his brand and career.
He then announced his return from his month’s hiatus from social media. He said, “ About a month ago, I took a break off social media as part of management’s decision. To enable me to focus on work-related to my next album, The GOG. And so, the break was purely on professional grounds as decided by management. But today, I am happy to announce that Shatta Wale is back online. You can catch me and stay updated on all my social media platforms.”

He also made known his availability for business to corporate Ghana, event managers, artists managers and all stakeholders involved.
Speaking on his speculated trip to Miami, Shatta Wale said he initially travelled for vacation but work beckons as soon as he landed. He said he shot three music video and five songs for his GOG album during his stay. The album features international acts, including Naira Marley, Popcaan and a multiple award-winning Grammy artist (Whom he prefers to unveil at the right time).

He shared his concern about the lack of a unique genre that attributes solely to the Ghanaian brand. His concerns deepened when business associates question the absence of a Ghanaian branded genre. He said, “I was in business meetings with different foreign stakeholders and investors. And one question they all seemed to ask was what kind of music do Ghanaians do?”

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