Sadiq Abdulai Abu, CEO of 3Media Network, the organizers of 3Music Awards, has disclosed that the 2021 show has cost his company about GH₵6 million.
Speaking on Prime Morning, Monday, he said that an event of that magnitude required collaboration with numerous teams and organisations for its execution.
“We’ve had close to about 1000 people working on this project. One thousand people who were directly impacted by this,” Mr Abdulai Abu told the host Daniel Dadzie.
According to him, the cost of the various performances shot on different sets including the opening performance by Medikal, Joey B and Criss Waddle and the Osibisa tribute by KiDi, Mr Drew and Kofi Jamar totalled about ¢300,000.
Explaining some of the things that shot the expenditure up, he noted “for the Yaw Tog and Kofi Jamar performance, the extras on the Yaw Tog part alone were about 30 boys. Come to the Kweku Flick part, the extras were about 5, not forgetting the people that were producing it“.
“Take a look at the tribute performance, there were about 50 extras, all different people, everybody got paid, we never repeated the extras,”
The 2021 3Music Awards took place at the Accra International Conference Center, on Saturday, March 27. The event saw Lynx Entertainment signee KiDi take home the biggest award on the night, Artiste of the Year.